Tide Lines
A moving identity for a record label: light trails that follow the rhythm of each release.
Client
Kinship Records
Year
2025
Discipline
Identity in motion
Result
Sample figure: used across 30 releases
The brief
Kinship Records puts out thirty records a year and wanted one look that could change with every one of them.
The picture
Long exposure trails of blue and pink light, drawn by the tempo of the music.
What we made
A logo, a typeface pairing, a motion system driven by each track’s tempo and a template for every cover.