The Arch
A glowing arch in a dark warehouse for a fashion house's spring launch.
Client
Atelier Ruo
Year
2024
Discipline
Launch event
Result
Sample figure: 1,200 guests over two nights
The brief
Atelier Ruo wanted a launch that guests would photograph before they had a drink in their hand.
The picture
One pink arch, eight metres tall, the only light in a dark warehouse by the river.
What we made
The installation, the invitations, the film of the night and a print run of photographs for the guests.