Nowhere Plaza
Film and stills for a skate shoe, shot at golden hour in an empty concrete plaza.
Client
Ferro
Year
2025
Discipline
Film and stills
Result
Sample figure: sold out the first run in nine days
The brief
Ferro’s new shoe was made for skating and for standing around after. They wanted a launch that skaters would not roll their eyes at.
The picture
A rider mid jump over a ledge, the sun low behind a glass pavilion. We waited three evenings for the light.
What we made
A two minute film with a local crew, a stills series and a short zine sent to forty skate shops.