Long Coat Season
A winter campaign for a coat maker, shot in one day against one pale wall.
Client
Northfold
Year
2026
Discipline
Fashion campaign
Result
Sample figure: 3.1M views in launch week
The brief
Northfold wanted its long coat to feel like the only coat you need from November to March. The budget allowed one shoot day and one location.
The picture
We built everything around a single frame: a woman in the navy coat, her shadow thrown hard against a pale wall at four in the afternoon. Every other piece answers to that frame.
What we made
A 45 second film, twelve stills, out of home posters for three cities and a set of social cuts. All of it was shot, cut and graded in house in eleven days.